SERVICES
LOCAL SEO SERVICES
What makes local SEO so different than regular SEO is the Google Business Profile component, think the ‘near me’ term when looking for a service in your local area. Local SEO is great for construction companies, law firms, medical offices, data recovery; and just about every single business that relies on the local population to drive sales. Next time you are out of time and need to use Google Maps to find a restaurant, notice how when you search a generic term like ‘Steak House’, you will get results near you in that town you are in, not your home town where the bulk of your Google Searches take place. This is the power of Google Maps and more specifically Google Business Profile, they will adjust listings for people in your local area. So you may be the #1 search for paving contractors ‘name your city here’, but how big of a radius does that last? See below for a local ranking map for an asphalt contractor, this is how this profile ranks for one keyword within their given areas:
This is roughly a .5 mile radius. Our job as a local SEO is to now draw relevance between this profile and these other areas, overall expanding the reach of this profile so more people can find the great service our client provides.
We apply this strategy throughout the year on a continuous basis to get results for each keyword your service can provide. This means that once that entire grid is green we keep doing this process with other keywords within your niche. One nuance of Google that people don’t always understand is, Google is not a person, the search results for “asphalt contractor” vs. “asphalt contractor near me” vs. “asphalt contractor + “name of your city here”. All of those may seen like the same thing to you the person searching the term, but more than likely in competitive markets they will not be the same thing in Google’s eyes.
All areas in Google are not created equal, ranking for one keyword in one market will most likely not be the same in another. Los Angeles, NYC and other major areas will be more competitive through ad spend and the amount of SEO’s companies in the area already, this is why we have variations in price and your best bet is a conversation with us for your needs and wants and what we can do!
LEAD GENERATION
Lead Generation is different from SEO through ownership. Our firm will own the digital property and we will lease you the results, all market depending. Why this matters and what is attractive about this option is most of the upfront work has been done for you. This option tends to be results driven and will vary in price due to volume and cost per lead within a given area. Many contractors reading this have had experiences with firms like Angi’s leads or similar sevices, we don’t sell calls or emails to multiple people. When we receive a call/email, it goes directly to our local channel partner. We charge fair market prices with quarterly-monthly minimums, this includes us maintaining the site and constantly working on it, as well as growing the site with yours.
This model can be attractive to smaller firms who don’t want to wait months for results in areas in which we already have a digital property or listing. We did all the work and spent all the money upfront. It is also an attractive system to mix Lead Generation with SEO, if you are an SEO client and want us to build a lead generation site alongside your site, over time the SEO service can be slowly phased out and you will have a cost effective and definitive form of marketing. Another hybrid deal would be where we currently have a lead generation property, we will package in for additional cost your own websites SEO while you receive calls from our current property.
Web Development
At ProLeads, we recognize that an impactful web design is crucial for establishing a strong online presence. A well-designed website not only reflects your brand’s identity but also enhances user engagement through intuitive navigation and responsive layouts. Our team focuses on creating a visual appeal that captures the essence of your local market, combined with technical efficiency to ensure your site performs excellently across all devices. This holistic approach not only attracts visitors but also converts them into customers by offering a seamless user experience. Let us craft a digital platform that truly represents your business and drives local engagement. We offer local service pages, locations pages that can set up relevence to expand your reach as well as location based service pages, I.E general contracting “location 1” plus pages for “general contracting “location 2”. We offer this as a one time service to get you noticed, as well as a package for SEO services as well.
Google Business Profile Optimization
Google Business Profile’s can drive some of the best local customers your business will ever get. When you profile is ranked in the top three for a service, your brand will instantly gain recognition as a top in your field for that service as well as the trust great reviews will bring! We offer Google Business Profile optimization, making sure you are shown in the best light, as well are on pay with your competitors, as well as outreach programs with past and current customers to keep reviews flowing. Our team of Google Profile experts are well versed in best practices, from posting, to pictures to full profile representation. Anyone who has a profile can tell you how often the playing field changes in terms of what the flavor of the day is, we make sure to stay on top of all updates, rankings and to provide our clients with reports for each keyword we are currently working on. Reach out to us today for a FREE Google profile audit! Sign up at the bottom of this page.
