About ProLeads

We started
where you did.

ProLeads is an Albany-based SEO and AI visibility company. We help local businesses across the Capital Region get found — on Google, in the map pack, and in the AI answers customers now rely on. We know the problem firsthand, because we lived it.

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See what we do

Albany, NYLocal business ownersReal people, not a call center

Our Story

How a construction company became an SEO firm.

ProLeads didn’t start as a marketing agency. Our founder, Craig, ran a construction business — chasing leads with outbound calls, overspending on ads that didn’t pay off, and cutting margins to keep the crew busy. Any local business owner knows the feeling: when you’re only clearing 10% after the bills, one slow month hurts.

What changed everything was getting found online. Once the business showed up when local customers searched, the calls came in without the constant grind — better jobs, better margins, less chasing. We figured out what actually brought the work in, and realized most local businesses never get the chance to, because the technical side is a full-time job they don’t have time for.

So we built ProLeads to do it for them.

How We Work

Practical, measurable, no black box.

Search isn’t one thing anymore. Customers still use Google, but a growing share now ask ChatGPT, Perplexity, and Google’s AI for a recommendation — and either your business is the answer or it isn’t. We build the same foundation that wins both: a clean, fast site, a fully optimized Google Business Profile, consistent business information everywhere, and content written to answer real customer questions.

Because we came from the trades, our approach stays practical. No jargon, no vanity metrics, no locking you into a contract you can’t read. We show you where you stand for free, fix what’s holding you back, and report in plain numbers — which searches and which AI answers actually sent you a customer.

What You Can Expect

The way we do business.

LOCAL & FOCUSED

Capital Region, not a call center

We work with businesses in Albany, Schenectady, Troy, Saratoga, and the surrounding towns — a real person who knows the market, not an offshore ticket queue.

STRAIGHT ANSWERS

Free audit before you spend a dollar

We show you exactly where you stand on Google, in the map pack, and in AI search — no obligation, no pressure, no sales runaround.

REAL RESULTS

Calls and customers, not vanity traffic

We report on what matters — the searches and AI answers that turn into phone calls — not follower counts or traffic that never buys.

NO LOCK-IN

Earn the work every month

No long-term contracts trapping you in a black box. We keep your business by delivering, the same way you keep yours.

Who Runs It

Led by a business owner, for business owners.

Craig Hamor founded ProLeads after living the exact problem most of our clients face — running a local business and losing work to competitors who simply showed up higher online. He built ProLeads to give Capital Region owners the same search and AI visibility that turned his own business around, without the jargon or the guesswork. When you call, you talk to someone who has actually been in your shoes.

Get Started

Let’s see where you stand.

Book a free audit or send us your site — we’ll show you exactly where you’re getting found and where you’re not, on Google and in AI search. No pressure either way.

BOOK A CALL · 15 MIN

Free visibility audit

A straight look at your Google, map-pack, and AI search visibility — and the fastest way to improve it.

Choose a time

Live booking connects here once Cal.com is linked — call or use the form for now.

SEND YOUR SITE · 60 SEC

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Three fields, no commitment. We’ll get back to you within one business day.

Free, no obligationNo long-term contractsReal person, not a call center

We startedwhere you did.